Mobile Broadband Service Mark
Qualcomm is a key supporter of the GSMA joint industry “Mobile Broadband Service Mark” initiative
The ‘Mobile Broadband’ Mark is an industry identifier which has been created to communicate to consumers, throughout the world, that the device or service it relates to will deliver the benefits of Mobile Broadband – e.g. freedom, mobility, simplicity, speed, assurance. Simply put – it signifies a uniform standard for Mobile Broadband connectivity. Created in partnership with 20 of the world’s best known and largest IT and telecommunications companies, the identity sends a powerful message to end users.
Qualcomm supports the licensing and use of the ‘Mobile Broadband’ mark among our industry partners in an effort to promote broader consumer awareness and use of Mobile Broadband technology while also establishing a standard of quality that inspires consumer confidence and assurance.
Consumer research also supports the use of a global identifier to increase awareness and reduce confusion through the association with a common naming reference and identifying logo for mobile broadband enabled devices and services.
Instead of having to de-code multiple technical messages, the consumer only needs to relate to one logo. Consumers won’t have to ‘learn’ a new logo every time there is a new technology as the Mobile Broadband service mark signifies that consumers can expect a uniform standard of simplicity and mobility, where Mobile Broadband is available, always tracking the technology evolution.
* The term Mobile Broadband together with the ‘birds’ design is a trademark of GSMC Limited.
